Business Administration is a versatile Bachelor’s degree. Choosing a concentration in marketing gives the student a background in public relations, advertising, retailing, and marketing research. A major in Business Administration with a concentration in Marketing prepares students for a wide variety of careers. Graduates are also good candidates for continuing education such as Masters in Business Administration (MBA), Masters in Marketing, Masters in Marketing Research, other business-related masters programs, a law degree, and more.
Students are encouraged to earn credits by extending their learning beyond the classroom. For example, several prominent firms in the region offer internship programs that provide supervised business training. Firms such as Security State Bank, John Deere Seeding Group, Gander Mountain, Coca-Cola, Rod Buck, WDAY, and Best Buy have had VCSU students in their internship programs. Cooperative research projects with faculty give students first-hand experience with advanced research techniques. Shadowing allows students to observe managers in daily work routines. Students will also have the opportunity to participate in economic development activities such as tours, workshops, fairs, and conferences. An internship can be a part of a student’s academic program and can take place any semester, any place and any number of credits from 3 to 12. Reasons to intern would be to gain hands-on workplace experience to build a resume, become better prepared to enter a specific career field, to network with professionals in the chosen career field, and to gain a full-time position.
VCSU has entered into an agreement with SAP, a leading worldwide provider of Enterprise Resource Planning (ERP) software, to join the SAP University Alliances Program. The program allows VCSU faculty to incorporate SAP software into its business and information technology coursework, giving students hands-on experience with popular application software and adding immediate value to their skills in the marketplace. SAP is a provider of collaborative business solutions for all types of industries and for every major market. Serving more than 41,200 customers worldwide, SAP is the world’s largest business software company and the world’s third-largest independent software provider overall.