Business Administration is a versatile Bachelor's degree. Choosing a concentration in marketing gives the student a background in public relations, advertising, retailing, and marketing research. A major in Business Administration with a concentration in Marketing prepares you for a wide variety of careers. Graduates are also good candidates for continuing education such as Masters in Business Administration (MBA), Masters in Marketing, Masters in Marketing Research, other business-related masters programs, a law degree, and more.
You are encouraged to earn credits by extending your learning beyond the classroom. For example, several prominent firms in the region offer internship programs that provide supervised business training. Firms such as Bank Forward, John Deere Seeding Group, Gander Mountain, Coca-Cola, Rod Buck, WDAY, and Best Buy have had VCSU students in their internship programs. Cooperative research projects with faculty give you first-hand experience with advanced research techniques. Shadow studies allow you to observe managers in daily work routines. You will have the opportunity to also participate in economic development
activities such as tours, workshops, fairs, and conferences.