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Professional Communication

Program Options

Corporate Communication
The Communication major, Corporate Concentration, explores organizational, intercultural, and interpersonal skills in marketing, training, and development. Examples of projects you may complete with this major are the creation of training and public relations materials, group problem-solving, service learning projects along with development and implementation of marketing plans. Students graduating with this major will be prepared for a variety of careers including: corporate trainer, executive recruiter, admission counselor, motivational speaker, marketing manager, communication consultant, corporate education developer, technical writer and researcher, special events coordinator and corporate spokesperson.
Journalism & Media Communication
The Communication major, Journalism & Media Concentration, explores print, broadcast, and digital communication formats while developing skills in journalism, public relations, digital media, and media convergence. Students graduating with this major will be prepared for a variety of careers including: newspaper reporter, public relations practitioner, advertising and marketing specialist, public affairs officer, director of media relations, multimedia writer, media sales representative, campaign director, research specialist or columnist. Examples of projects you may complete with this major are analysis and application of concepts from movies or television programming, creation of public relations materials for organizations, beat reporting, web page development and creation of digital media.
Digital Media Management
The Communication major, Digital Media Management Concentration, explores digital media formats and management while developing skills in public relations, social media management, communication theory and website design. Students graduating with this major will be prepared for a variety of careers including: social media manager, public relations practitioner, advertising and marketing specialist, public affairs officer, director of media relations, multi-media writer, media sales representative, campaign director, professional blogger, and digital media manager. Examples of projects you may complete with this major are digital public relations projects for clientele, creation of public relations materials for organizations, creation and management of a digital media campaign and web page development.

Programs of Study